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Writer's pictureRandy Adams

Relationships – The Key to Effective Leadership … and Evangelism

Great coaches develop strong and healthy relationships with their athletes. Mike Krzyzewski has more wins than any other Division 1 basketball coach in the history of the NCAA, 1,043 wins. He has won five national championships, two gold medals with the U.S. Olympic men’s basketball team, and will coach for a third gold medal this coming August. Coach K, as he is known, has said that his success, in part, is due to a realization he had while observing his family at the dinner table. Years ago, he noticed how his wife and three daughters related to one another. They each showed interest in the other’s day. They were in tune with each other’s feelings. This led Coach K to develop a coaching style built on establishing strong relationships with his players. It includes listening to them and motivating them in positive ways. Coach K has learned what many researchers have identified: our desire to form meaningful relationships powerfully influences our motivation (Bret Stetka, Scientific American: Mind, July/August 2016).

As I read the article referenced above, I thought of the missionary-evangelist Paul the Apostle, whose effectiveness was determined more by the size of his heart than that of his brain. Paul had a big brain to be sure, but it was his massive heart that enabled him persevere through great suffering, share Christ with friend and foe, and invade the kingdom of darkness, leaving churches in his wake. Paul had three big things going for him: his personal knowledge of Jesus Christ, the Gospel of Jesus Christ, and his huge heart for people. I mean, who but Paul has ever said, when speaking of his intense sorrow over the lostness of the Jewish people, “I could wish that I myself were cursed and cut off from the Messiah for the benefit of my brothers” (Rom 9:3).

Paul’s heart for the Corinthians meant he was willing to be treated “like the world’s garbage” (1 Cor. 4:13). For the salvation of the Philippians he went to prison. In Lystra he was stoned and left for dead. He reminded the Thessalonians that he shared both the gospel and his own life with them, because they had become so dear to him (1 Thess. 2:8).

In the world of athletics, the best coaches know that athletes need to feel like you’re on their side before they’re willing to accept what you say. Paul proved to those he served, and to the lost people he was trying to reach, that he was on their side.

Missiologists like Lesslie Newbigin have spoken of “two conversions” that an unbeliever must experience. The first conversion is when they decide they like us, or respect and trust us, so that they will listen to what we say. The second conversion is when they believe the gospel that we preach and they are transformed by Christ. The first conversion happens as the relationship with a believer develops. The second conversion occurs when they establish a relationship with Christ as a result of our witness.

What is true of an individual believer is true of a church. When the community learns that the church is on their side, working to bless the community, the influence of the church increases.

This week I visited with the pastor of a church that has 25 in attendance on Sunday morning. I was amazed as he described how that church ministers to a significant homeless population in his area each week, has a weekly one-on-one mentoring program to about 15 school children, and multiple other life-giving ministries they are doing (including providing meeting space to other churches). I don’t know if the church will grow in attendance, or whether they will transition in some other way (they have options), but they are certainly using God’s resources to bring abundant life to their community with each day He gives them. And they are establishing favor in the community beyond what might seem possible. Of course, a “dozen-minus-one” fully-devoted followers of Jesus is how it all began!

Today I looked at a list of baptisms from our Northwest Baptist churches, broken down by the age of the church. I did this because some have said that new churches are more than three times as effective in reaching lost people as existing churches. When measuring against average attendance, this is not true. Churches under five years of age baptized one person for every 11 in average attendance. All other churches baptized one person for every 15 in average attendance. The difference is considerable, but not as great as some might think. The reason for this, I believe, is that evangelism, like leadership, is relational. Some churches do much better than others because they are more intentional in training and deploying witnesses for Christ. But reaching people for Christ, and retaining them as active members of your church, results from personal relationships.

In other words, it takes people to reach people. And it takes people to keep people. Where this becomes strategic, and not just an observation, is when you realize that your attendance in small groups is in direct proportion to the number of small groups you have. If you have ten small groups (or Sunday school classes), you will average 100 per week. If you have five small groups, you will average 50 in attendance. It all about relationships! One teacher, on average, can’t reach 50 people in average attendance. They can reach about 10 people.

Coach K works at building a strong relationship with each of his players. He does this because he wants to win games. I think he also wants to build great young men, but he certainly wants to win games.

Our ambition is to save souls. Our desire is to see others come to love Jesus Christ. That should motivate us to build strong relationships with unbelievers.

Legendary missionary Amy Carmichael said that the people of India knew a missionary loved them when the missionary spent their “free time” with them. If the missionary only spent time with an Indian during working hours, the Indian knew that they were not considered a friend by the missionary. Rather, they were the project of the missionary. Ouch!

It really is all about relationships. And “all,” meaning all things meaningful in ministry and life, is about relationship.

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